BRAND STRATEGY

BunjilView.

Songlines and satellites, elders and sensors, dream-time and real-time: combining indigenous wisdom with innovative technology, BunjilView are a land management insights company like no other, helping organisations monitor and manage the terrain they own.

To help them stand out in a crowded landscape, we focused on what you see when you blend these two ways of looking at the world: a deeper, more nuanced view into the land you’re standing on. Uncovering the unseen, and revealing the hidden patterns that govern every contour.

Featuring bird’s eye view shots of Country, the brand nodded to the wedge-tailed eagle, or Bunjil, that inspired the business’ name and originated from indigenous mythology as the creator deity of Australia’s mountains, rivers, flora and fauna. The perfect metaphor for the eagle-eyed view you get with BunjilView.