POLICY ADVOCACY

In Your

Face

Billboard.

We decided to welcome politicians like Boris Johnson and Michael Gove to the Conservative Party Conference 2021 with a giant billboard just outside Manchester Piccadilly Station.

At an event packed full of complex policy proposals and detailed debates about the nation’s future, we made something that was brutally simple and to the point. The results were instant. It was the talk of the conference, earnt thousands of shares online, and got the government to wake up and finally admit we need more social homes.

RESULTS

• Earned coverage in The Sunday Times
• 2,000+ organic shares on Instagram & Twitter
• Housing Minister Michael Gove admitted the need for more social housing at the conference