TV SPOT

Warmzilla.

WarmZilla came to us with a simple aim: to get their boiler replacement service into the back of the British public's mind.

So we created that a TV ad that captures the joy you feel when you get your boiler fixed with zero faff. Fun, energetic, tongue-in-cheek, it stood out in a sector that's typically straight-laced. We also packaged it all up in a orange world and included their brand mascot, Derek the Dinosaur. Two elements which emphasised the WarmZilla brand and made it easy to remember.

Mainstream boiler companies, beware: there’s a big orange dinosaur coming for you.

RESULTS

• 150m impressions in four weeks
• As seen on Channel 4, ITV and Sky
• Tagline “Click, Pick & We Fit” ended up being used on a range of other media, including the brand’s website